Use creative images that your target candidates will connect with in order to express a company culture that makes them feel like they already belong. These colourful icons illustrate a modern and connected company culture and attract candidates from the digital generation. For example, each of their core principles is complemented with a matching emoji: “empathy” has the red heart emoji, “craftsmanship” has the hammer emoji and “thriving” has the sunflower emoji. In order to highlight their values, Slack uses images that their target candidates can relate to. A brief description about your exciting onboarding process for new hires Spotify explains how they fly new members to their Stockholm HQ to meet the CEO, make new friends and get to know the company culture.A hashtag for candidates to follow where current employees can talk about their experiences with the company Spotify created #spotifypeople.A picture and quote of your CEO from a seminar or event they attended Spotify shows Daniel Ek, their CEO, at his TED Talk.Here are some other features to copy from Spotify’s careers page: While not every company works with something as universally engaging as rock ‘n roll, incorporating your product or service into your careers site in a fun or interesting way can help you attract candidates who are genuinely interested and passionate in what you do. With page headings such as “Join the Band” and “Backstage,” Spotify is targeting candidates that have a passion for their product: music. Spotify’s careers page is a perfect example of how to combine your company brand with your employee culture.

Spotify careers canada